Jan 19, 2022  
2020-2021 Lane Community College Catalog 
2020-2021 Lane Community College Catalog [ARCHIVED CATALOG]

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BA 101 - Introduction to Business

4 Credit(s)

This course will provide you with an overview of business. We will cover basic concepts in accounting, finance, economics, management and marketing. This course will help you to choose in which field of business you will later specialize.

Learning Outcomes

Upon successful completion of this course, the student should be able to:
1. Describe the importance of the economic system in U.S. business environments
2. Describe the role of social responsibility and ethics in business and identify some business examples
3. Compare forms of business ownership and the role of entrepreneurship
4. Describe the importance of international business and information technology to today's businesses
5. Compare theories and strategies of business management, including human resources management and operations management, and  describe types of organizational structure and the role of successful teams in business
6. Compare marketing strategies, including product, price, and promotion, and distribution methods
7. Explore opportunities for investment, finance, and international trade within the business environment
8. Work successfully as a member of a team to investigate a business and produce a team report

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